In the gaming industry, email marketing holds a significant position in the marketing and advertising strategy. With a passionate customer base, the gaming industry understands the importance of engagement with their audiences. Email marketing gives you a chance to build a personalized connection with your customers through direct access, driving conversion and retention growth. Gmail labels are an accessory tool that can be implemented in your email marketing campaign to enhance the visibility of your creative gaming emails. 


What are Gmail Labels? 


Gmail offers Labels as a categorization tool to its users for easier access to emails based on their needs. It acts like a modified folder where one or multiple labels can be used to search emails that cater to the users' interests. By using labels on your emails, you can reach the specific audiences that want to access emails related to the field of creative gaming. 


Why You Should Use Gmail Labels for Marketing? 


Let us tell you why Gmail Labels are an added advantage for your email marketing strategy for creative gaming: 


Audience Interaction and Engagement 


    Gmail labels can be personalized for different segments of the targeted audience. Labels can be customised to suit their interests and added to emails with their desired content informing them about gaming developments, product launches, new campaigns and many more.  


    Organization and Management 


      You can use Gmail labels to categorize different types of gaming campaigns, such as seasonal events or community updates. This will help you organize your email and keep track of the content that you have sent out or plan to send. Workflow management would be enhanced, and an organized campaign/content calendar can be maintained. 


      Improved Customer Service 


        Quick response is vital in the realm of creative gaming.  

        Gmail labels can be used to tag emails concerning customer complaints and feedback. Emails with such labels can be prioritized to provide faster solutions.  


        Performance Tracking and Trend Analysis 


          Email marketing campaigns are easy to monitor. Gmail labels act as a tool to aid in the categorization of different campaigns whose interaction and engagement rates can be noted. An analysis of the performance of different campaigns can showcase ROI and provide a forecast for the upcoming trends. 


          Automated Email Marketing 


            Several automation tools are available for email marketing. Gmail labels can be added to the automation or integrated with CRM to reach a precise audience at the right time. This precision-targeted strategy would drive up the growth. 


            Best Practices When Using Gmail Labels 


            Let us tell you some key practices that you can adopt to get better results with Gmail labels:  


            1. Naming the Label – While naming the labels, use clear and descriptive words that communicate the purpose of your email. This will also help avoid confusion while coordinating with the team members. 
            1. Organizing and Structuring the Labels – Structure your Gmail labels in a hierarchical model with nested labels to better organize your emails. For instance, ‘Email Marketing’ is followed by a sub level ‘Campaign”.  
            1. Color-Coded Labels – Colour coding your Gmail labels will help create a virtual reference for different aspects of a game, such as, red for low energy or green for diamonds. It will further aid in organization. 
            1. Avoid Overusing Labels – Limit your label quantities per email to avoid overusing, as that could have a negative impact. 
            1. Platform Friendly – Make sure that your Gmail labels are compatible to be accessed and viewed on multiple devices such as smartphones, tablets, or desktop. 
            1. Search Optimized – Optimize your Gmail labels to increase their visibility based on the frequently searched keywords by the target audience. 
            1. Regular Maintenance – Conduct regular maintenance and clean-ups of your Gmail labels to stay updated with the current guidelines and trends. 

            Organizational Categories for Gmail Labels 


            Organizational Categories for Gmail Labels 

            Let us tell you about some strategies that can be implemented for the segmentation of Gmail Labels: 


            1. Campaign Based Segmentation 


              You can customize the labels for different elements of a campaign like informative newsletters, promotional emails, daily deals, or weekly roundups. 


              2. Priority Based Segmentation 


                Set priority parameters for your emails and categorize the labels to tag them. You can even colour-code them for reference. Email priority in your marketing strategy can be determined on three levels: 


                • Primary – requires immediate action such as registrations, complaints, queries, etc. 
                • Archival – does not warrant an immediate reaction; can be stored for future reference, such as acknowledgements. 
                • Inspirational – emails that are stored for creative examples and inspirations, such as artistic submissions or customer feedback.  

                3. Behavioural Segmentation 


                  Monitor your email marketing response with categorized labels that indicate subscriptions, un-subscriptions, purchases or other interactions with the creative gaming community.  


                  Gmail Label Ideas for Different Gaming Contents 


                  Email marketing strategies for creative gaming should include the distribution of content belonging to different sectors and industries with suitable Gmail Labels. 


                  Some of the categories of content are: 


                  1. Content Related to Game Development Process 


                    You can share insights, challenges, behind the scenes, designing methods, or any story related to the development process to intrigue your audiences and create anticipation for the upcoming game. 


                    Gmail Label Ideas - “Behind the Scenes”, “Art and Animation, “Designing Inspiration” 


                    2. Content to Encourage Player Engagement  


                      Guidelines for a season or a campaign, helpful tips, artistic features, competition declarations, and more can be shared with the players to drive up engagement. 


                      Gmail Label Ideas - “Strategy Guidelines”, “Tips and Tricks”, “Fan-Art Features” 


                      3. Content for the Launch of a Product 


                        While marketing for the launch of a new product, eye-catching Gmail labels can create curiosity for the product while attracting many to give it a try. 


                        Gmail Label Ideas - “Teaser”, “Countdown”, “Beta Testing” 


                        4. Creative Content for Campaigns 


                          Campaigns can be boosted using creative strategies such as interactive demos or virtual events via email marketing. Audiences can be encouraged to subscribe to try them. 


                          Gmail Label Ideas - “Arena Virtual Tour”, “Interactive Demo” 


                          5. Seasonal Events Content 


                            Updates and guidelines for seasonal gaming events can be sent out via emails to keep the players hooked. 


                            Gmail Label Ideas - “Holiday Gaming Specials”, “Anniversary Celebration” 


                            6. Educational Content 


                              The creative gaming community also includes people who are interested in learning about the creational aspects of the game, such as coding, designing, animation, etc. You can share educational content for the purpose of teaching. 


                              Gmail Label Ideas - “Technical Breakdowns”, “Designing Tutorials” 


                              7. Community Building Content 


                                You can send out newsletters, beta testing invites, winner declarations, survey forms and many more to build a global community of loyal followers.  


                                 Gmail Label Ideas - “Feedback and Survey”, “Beta Testing Invite” 


                                By diversifying your content, you can spread out your reach and build an inclusive strategy. 


                                 Case Study: Gmail Labels Used to Solve Problems 


                                PixelForce Games 


                                They are a midsized mobile gaming company and were struggling to send personalized messages to the customers during campaign marketing. They were also having trouble tracking the campaign performances. PixelForce included Gmail labels in their email marketing strategy and integrated it with their CRM for automated tagging and monitoring. They noted an increment of 35% in their open rates, and the time spent by them for setting up campaigns and monitoring them reduced by a whopping 50%. 


                                Retrowave Studios 


                                Retrowave studios desired to unify modern marketing techniques with the retro gaming culture. They used segmented Gmail labels such as “80’s Gaming Nostalgia”, “Retro Collectors”, “Modern Indie Players”, etc., to build themselves a balanced and highly engaged community of 25k+ retro gaming enthusiasts. 


                                Conclusion 


                                Gmail labels have proven to be an essential tool for marketing operations in the gaming industry. They are easy to implement and work best when used in an organized and systematic manner. They can be automated and integrated with CRM systems to streamline email marketing and ensure optimum utilization of your resources. Use Gmail labels to plan your content calendar and colour code them for an efficient workflow.