Sendinblue vs MailerLite Comparison: Features, Pricing, And Ease of Use

Even today, email marketing remains a highly effective strategy that can be used by small businesses looking to grow. Whether you have an online shop, a consultancy company, or offer any kind of local service, having a good email marketing platform is going to be a great way to keep in touch with your potential customers and earn money regularly.

MailerLite and Sendinblue (now known as Brevo) are two solutions that stand out in this domain due to their high popularity, affordability, and functionality. However, the two platforms target somewhat different audiences.

Thus, if you are uncertain whether you should go with one or another solution, here is a comparison of Sendinblue vs MailerLite with their pros, cons, and real-world applications.

Overview of Sendinblue and MailerLite

Unlike Sendinblue (renamed Brevo), MailerLite focuses on a more simplistic approach. This software is user-friendly and straightforward, allowing it to be a suitable choice for bloggers, freelancers, and other small-time users.

The two platforms are similar in price and capabilities but differ in what they offer. Sendinblue offers a wide array of options for various channels; it is therefore the best choice for those looking for more advanced options.

In conclusion, Sendinblue is more comprehensive in terms of its services and is more suitable for businesses. On the other hand, MailerLite can be seen as more convenient for individual bloggers.

What is Sendinblue?

Sendinblue, which is also known as Brevo, is an all-encompassing digital marketing platform, scalable and flexible enough to support the growth of any business. Beyond its email capabilities, the platform brings together several channels into a single platform that can help you connect with your audience via any channel. Save your time, optimize performance with automation and other features that have been built into this powerful platform.

Key Features:

• Email Marketing

• SMS Marketing

• CRM

• Marketing Automation

• Live Chat and WhatsApp

Pros

• Integrated platform with multiple channels.

• Built-in CRM eliminates the need of another software.

• Excellent automation features for segmentation and messaging.

• Scalable solution for expanding businesses.

Cons

• Too Complex for beginners with its extensive feature set.

• Some advanced features require premium plans.

• Not the best interface for designing emails compared to the competitor.

Sendinblue Pricing Plans:

What is MailerLite?

MailerLite is a simple email marketing tool that helps build better email marketing campaigns. For a deeper MailerLite Review, it consistently scores high on simplicity and affordability among small business tools. Designed specifically for small business owners, bloggers, and freelancers, it makes email marketing easier than ever before. You’ll get all you need from this service, allowing you to concentrate on your subscriber base and engaging more effectively with your audience.

Key Features:

• Email editor with drag-and-drop functionality.

• Automation workflows.

• Creating landing pages and sign-up forms.

• Subscription list segmentation.

• Managing email campaigns and analyzing performance.

Pros:

• Intuitive and simple interface.

• Perfect for bloggers, freelancers, and startups.

• Good automation capabilities for the price tag.

• Aids growing subscriber base and managing subscriptions.

Cons:

• Not as versatile as Brevo in terms of marketing channels.

• Limited CRM and sales capabilities.

• Basic analytical tools may prove too basic.

• May be less helpful for larger businesses.

MailerLite Pricing Plans:

Sendinblue vs MailerLite: Quick Comparison

Features	Sendinblue	MailerLite
Ease of Use	Moderate learning curve	Very beginner-friendly
Automation	Advanced workflows	Good, but basic
CRM	Yes	No
Channels	Email, SMS, chat, WhatsApp	Emails only mostly
Pricing Model	Based on email volume	Based on subscribers
Customer Support	Multiple channels	Email and chat
Deliverability	Strong	Good

Feature by Feature Comparison of MailerLite vs Sendinblue

Email Marketing

The two email marketing platforms provide the same drag-and-drop editor, ready-made templates, personalization features, and other helpful options that would make your tasks of creating email campaigns easier on both sides. However, the main difference is the number of features and depth.

For instance, MailerLite focuses on simplicity, providing you with easy-to-use features and options. With Sendinblue on the other hand, you will get the ability to set up even more advanced automation and targeting options.

Pro Tip: Before choosing a platform, it helps to know what drives great marketing. Check out these Best Marketing Quotes to get inspired and set the right direction for your email strategy.

Marketing Automation

MailerLite provides you with both essential features of marketing automation such as welcome messages, sequences, and even automated email based on actions or behavior of your visitors.

Sendinblue goes much further providing advanced multistep customer journey and automation flows, as well as various triggers based on your CRM.

Landing Pages and Forms

MailerLite has an integrated system of landing pages and forms, which is great news for bloggers and freelance marketers that can find it convenient not to have anything else than this service in one package. While Sendinblue also has forms and landing pages integrated into their suite, it is more of a secondary feature.

CRM Contact Management

MailerLite has no CRM and only offers contact management in terms of segmentation, whereas Sendinblue comes with a fully-fledged and powerful CRM. This way Sendinblue becomes useful to those who need to track sales and manage business relationships in one application.

Reporting and Analytics

MailerLite offers you some basic analytics, such as open rates and click rates on email messages. On the other hand, Sendinblue has a lot more advanced analytics features available for you.

Integrations

Each software has integration capabilities with various popular tools including Shopify, WordPress, and Zapier. MailerLite tries to maintain its integration capabilities manageable with a limited number of third-party integrations available. As Sendinblue offers services for multiple channels, it is obvious that it has numerous integration options.

Sendinblue Review

Sendinblue is a comprehensive and versatile marketing software solution that offers way more than email functionality. This software suits companies that aim to control multiple communication channels and their customer relations from a single software.

Strengths:

• Multiple channel platforms: email, SMS, WhatsApp and live chat under one roof.

• Integrated CRM makes separate software unnecessary.

• Automated Workflows for complicated customer paths.

• Highly efficient deliverability rates.

• Pricing adjusted to your email usage volume, not to the number of subscribers

Limitations:

• Slightly difficult for beginners to understand and use

• Overkill if you only need email marketing services

• Advanced tools available only at more expensive plans.

Most suitable for:

Companies that are not limited to email marketing capabilities — from startup teams to online shops and multichannel campaign providers.

MailerLite Review

MailerLite is an email marketing software that keeps everything extremely simple and easy as advertised, with zero hassle. This service caters to those users who need to get started fast and avoid spending too much time figuring things out.

Pros:

• Very easy-to-use UI.

• Good automation tools for the price.

• In-built landing pages and forms.

• Priced well for small databases.

• Great choices for growing email subscriptions.

Cons:

• No CRM is included.

• Email marketing software only – no SMS, chat or WhatsApp option.

• Barebones analytics for advanced analysis-oriented users.

• Free version limited to 500 subscribers.

Most suitable for:

Freelancers, bloggers, entrepreneurs and small businesses looking for easy and affordable email marketing tools.

Which Platform Is Best for You?

Both of these platforms are great options; it all demands the stage of your business and its future.

The Best option for Beginners:

MailerLite definitely wins. The ease of using this platform ensures that you can start working on your first email marketing campaign in less than 5 minutes, without any technical knowledge.

The Best option for Automation:

Here, Sendinblue wins. If you need to create complicated workflow automations, set up a triggered campaign using your CRM database, or perform automated email marketing from several channels, Sendinblue will help you achieve these goals.

The Best platforms for Tight Budgets:

MailerLite is the go-to-choice when you are watching your budget. With an excellent free plan and affordable paid options, it’s one of the most popular Sendinblue alternatives — perfect for small businesses and freelancers just starting out.

The best platforms for your business growth:

In case you need something long-term and multifunctional, go with Sendinblue. With its CRM features and advanced analytics, it offers a more complete solution that will suit the needs of your growing business.

Conclusion

They are both great platforms, and the final decision depends on the current stage of development of your business.

MailerLite is suitable for those who prefer a convenient, affordable platform to start their work. And if you’re still exploring Sendinblue alternatives, MailerLite consistently ranks as one of the top choices for small businesses looking for a simple, budget-friendly email marketing tool.

Sendinblue will be better for companies seeking flexibility and scalability.

Whatever you choose, it will be a good decision for your company’s email marketing efforts.

Frequently Asked Questions

Which one is easier to use — MailerLite or Sendinblue?

It is easier to use MailerLite for novices. This tool provides an interface that allows users to send emails without any special skills. Sendinblue is somewhat more difficult to learn because it has many features.

Does MailerLite have a free plan?

Yes, there is a free plan on MailerLite. It allows sending only about 500 subscribers. In turn, Sendinblue has a free plan, too. It allows unlimited contacts, but caps daily send at 300 emails.

Which platform has better deliverability?

Sendinblue has a higher deliverability rate of around 95%. In turn, MailerLite sits at around 80%.

Is there a built-in CRM in MailerLite?

There is no built-in CRM in MailerLite. However, those who need such a feature should choose Sendinblue because it offers contact tracking and sales pipeline management.

Which platform is more affordable for small businesses?

MailerLite is cheaper if the list of contacts is smaller. On the other hand, Sendinblue is cheaper if users send fewer mail to a larger list of recipients.