"Email Address Mining" is the practice of extract information from just the email addresses. But what exactly does this mean? We are going to explain it with ordinary examples so you can better understand the features of our tool, you will also be able to test it live right here!
Why would you need to extract information from email addresses? To procure better quality email lists to create successful email marketing campaigns. And why is email marketing important? because, irrespective of business type or size, it helps you build relationships, get traffic, and make sales. Email marketing is an evolving culture, not long ago what mattered was how many thousands emails (even millions) a campaign had, now the culture is moving from quantity towards quality or better known as Niche Email Marketing, this means fewer contacts but better related to your business. Anyhow email marketing is a growing trend, its size was 1.5 billion in 2010 and is expected to reach 6.5 billion by 2018 in part because of the growing number of mobile internet users, this implies that more of your customers will be reachable online. Alongside you will also find this tool useful to tune up and improve the information inside your current backoffice solutions.
Yes, our online utility does the above and more. Consider that many features are trivial tasks when working with lists of just a few items but think about working with hundreds or even thousands of items. Our tool can operate large lists in a matter of seconds thanks to complex heuristics and artificial intelligence algorithims that we constantly review and work on for improvement. Following the main features explained, you will be able to try each one live! (or you could just sign in and use them all for free).
The average person will have hundreds or even thousands of email contacts in their computers, our tool will find all your lost contacts hidden in selected texts, email bodies, spreadsheets, text documents and other uploadable files.
How is this useful? Most people and businesses don't need to use massive mailing lists to create successful email marketing campaigns, moreover it's more likely contacts found in your computer belongs to people that knows you or your business, and therefore a greater success rate for your campaigns.
Perhaps this is the most trivial task, but then again think of doing it for thousands of addresses.
How is this useful? Frequently an email address domain is equivalent to a company name (e.g. @company.com -> Company), and you need to send an email (to broadcast special information or send an offer) just to people working for a certain company.
Of course there are email addresses that have irrelevant or unidentifiable information (e.g. firstname.lastname@example.org or email@example.com), but most serious accounts (which are the ones that matter specially for email marketing purposes) will have some sort of recognizable information, at least one name or one lastname.
How is this useful? The email list you have for your marketing campaign is worthless if you don't have at least the name or lastname of the owner, this is because emails not properly addressed (Dear Mr. Smith | Hi John | etc.) can be automatically filtered as spam or disregarded by the receiver.
We have fed our system with occurrence statistics for it to be able to precisely identify names from lastnames (regional at this time, we are working on a global version).
How is this useful? Perhaps your contacts list is all mixed up (John Smith ; John, Smith ; Smith John ; Smith, John) and you need it to follow a unique pattern (e.g. column 1:lastnames, column 2:names), why? simply to be able to comunicate with them in a professional manner (by their lastname), or to be able to sort or filter them by name or lastname.
Our system is trained to identify thousands of names regardless of its origin (and the list is growing).
How is this useful? If you have a large list of customers and you would like to title prefix (Mr. or Mrs.) their names at the greeting in an email marketing campaign, or better yet, you need to promote a product or service just for a specific gender.
Worldwide statistics let us predict the person's roots. Of course this is not a prediction of where the person was born or where does he or she lives.
How is this useful? Perhaps this is the least used feature, but can be useful at holidays or to promote special foods, books or alike.
We are a tiny company of enthusiastic and committed people driven by our passion to make our customers' life easier and sometimes ours too.
Frequently, while working for our customers, we had the task to migrate their customer lists to a new backoffice solution that we were implementing or working on. Most of those times that list wasn't even a list but a combination of unrelated files or applications with different content structures that we had to screen, merge and refine. Later, as the email marketing trend flourished, we found ourselves assisting our customers in this matter, working with messy email lists that we had to fix. As a result we first created a small Excel® application to help us with some of those tasks, years later that small application became the engine that is now the brains under Extractmails. As you may guess this tool helps us on a daily basis, and has saved us a lot of time and resources so we could focus our efforts on more productive tasks.